Do what they love and the money will follow

I think that being an entrepreneur feels like a significant hurdle to a person whose money making experience comes down to working a 9 to 5 job. Right off the bat, you're surrounded by what feels like a billion different opportunities to enact. On the other side of the coin, it can feel like you have a billion different competitors. From where I sit now, early on, I really want to focus on delivering what people are looking for. However, I think that the internet has allowed a certain type of product to rise to the top, and often times I'm not excited about that kind of product. Basically, people will drastically overstate what they are offering. Beyond just an emotional appeal, they prey on certain feelings, and then end up not really delivering. They let down the other side of a transaction, where you deliver equal or greater value than the money/time/etc. being offered. There's a much tougher road to take, where the product created is just what someone was looking for, and they are happy they bought, even looking back on it years later.

I do believe this can be done, and it comes down to what I wrote in the subject line. First, the focus should be on what other people love. That doesn't mean that you can't love something as well, but the connection needs both people to be involved. If you look to find what interests others, you find things that they really want, and it's easier than convincing them of what you think they should want. Secondly, I think there is a need to deliver something that they love. It's gotta be better than the ads even promised.